You’re a heart-centred businesswoman. You love to work with clients to help them to become their best selves. You know what you want to do and you know who you want to help. You’re busy refining your message.
From all corners of the Internet, it can feel like you’re being told you’ve got to write a bazillion blog posts, do multiple Facebook Lives per week, write high-converting web pages, post 10 times a day (ok, that’s a bit of an exaggeration, right?!) …and the list goes on and on.
With so many overwhelming, head-spinning strategies, it can be incredibly difficult to figure out where to start and what is the best amount of content to create for your business.
However, being a heart-centred business owner puts you at a distinct advantage in creating content to help you market your business online. How?
You’re Already Clear On Your Purpose
You are already clear on your purpose. At this point, it’s a matter of getting your message across consistently.
If you are struggling to create content, go back and think about your why. The core motivation for getting started in your business in the first place. In Plain English, come from a place of who you want to help and why, and tell them how you do that – often.
At this point, it doesn’t matter what platform or content medium you want to utilise. We can all be fixated on trying to find the latest strategy for Facebook, Pinterest or Twitter, but first, you must put down on paper what message you want to get across.
Keep it simple. A few lines.
Then think about the different ways you can say this and the topics you know that your customers will find useful. This will make content creation easier because you have a point of reference, your North Star and your motivation to hand when fire up Facebook or open Canva.
want to be more visible but don’t have the time?
At this point, you need to figure out if it’s content creation you’re struggling with or if it’s the lack of time, or let’s be honest, inclination.
It may be that you hire a content writer or a VA to take over the content creation side of things for you. Or perhaps you commit to writing one blog post a month and a few social media posts a week. Whatever you decide, consistency here is key.
Bonus Tip: When marketing your products and services, don’t focus on what you do, focus on how much better you can make people feel.